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London Transport Museum. Sign In Create an Account. Skip to Content. The selected artworks and posters, many published here for the first time, reflect a dazzling variety of period styles and techniques, produced by an extraordinary range of artists and designers attracted by the Underground's world-wide reputation. Drawing on newly researched sources in the archives of London Transport Museum and Transport for London, the book discusses and illustrates the different styles and themes emerging from the posters over the last hundred years.
These include the contrasting approaches of commercial graphic designers and the group of modernist avant-garde artists commissioned by the Underground in the s and s; the use of posters to support the expansion of the Tube by attracting new audiences and selling an aspirational vision of suburbia; the important role of women in the development of poster advertising both as designers and consumers; the different uses of the transport poster during two world wars; the changing fortunes of the poster in the post-war period; and the public view of posters from to the present day.
More than images are drawn from the London Transport Museum's collection of over posters and artworks, which represents the most complete graphic archive of its kind to be assembled by a single organisation over so long a period anywhere in the world.
London Transport Posters: A Century of Art and Design is richly illustrated with examples of posters from all periods, and will be an invaluable reference book and visual resource for all those with an interest in twentieth-century design. His recent publications include The Metropolitan Railway Alan Powers is Professor of Architecture and Cultural History at the University of Greenwich and has written extensively on twentieth- century British art and design.
Pick was appalled at the current marketing strategy of the tube and in was given publicity as one of his responsibilities If you happen to be heading to the UK capital yourself, see our guide to the best hotels in London.
Pick integrated the London Underground branding design, commissioning the typeface , roundel and Harry Beck's tube map. He began working with prominent artists to create beautifully designed London Underground posters that showcased graphic design and emerging artistic styles of the era.
He even organised public exhibitions of London Underground posters to showcase the cutting-edge design. Pick realised the key to success was to focus less on the journey itself and more on the places and events that London had to offer a traveller. The London Underground posters and campaign rebranded the tube as a warm and bright way to reach the cultural highlights of the city.
We have selected the best London Underground posters from each decade since the turn of the 20th century to showcase the success of Pick's approach, and the iconic branding that is celebrated worldwide. And if that's not enough to get your creative juices flowing, we've also got this beautiful selection of poster designs to inspire you. Golders Green is the first in a series of London Underground posters that was vital in shaping the expansion of the city.
The design offers idyllic country living, in easy reach of the city as shown by the train and station displayed in the background. This London Underground poster artwork and use of poetry by William Cowper cleverly sells a lifestyle to the London commuter, and it was totally successful in its approach. In Golders Green was just a country crossroads and within a decade it had transformed into a bustling suburban community with the rail terminus at its centre.
Charles Sharland designed this poster to encourage people to get out and about during their leisure time. The in-house designer combined the idea of a joy wheel, a popular fairground ride from the time, with the Underground symbol. In , the calligrapher Edward Johnston was asked to adapt his typeface to fit in a new roundel logo, which has become the logo we know today.
The highly stylised people in this poster are falling off the joy wheel, heading towards the diverse locations accessible by tube. London Underground posters often run in series. And Frederick Charles Herrick 's poster series from is a stunning example of the Art Deco opulence that is so important in the history of tube design check out these amazing Art Deco stations. One side of Pick's marketing strategy focused on individual places and events but the other approach was to reflect the cultural excitement of the city as a whole.
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