Build a great app, build their trust and loyalty, and they will come back time and again. As ComScore points out, smartphone users between the ages of 13 and 24 are the heaviest mobile app users. This is supported by App Annie data , which shows that gen Z holds the crown for total number of sessions and total time spent per month in top, non-gaming mobile apps.
As App Annie also points out, gen Z is set to soon surpass millennials as the largest generation, so if your target audience falls in this age group, this is good news for you. Lastly, we round out this piece with some insights on mobile app revenue.
Free apps dominate the market. Among app pricing strategies , the free and freemium models appear to be the ones that have consistently worked the best across app categories, given their increasing popularity.
Many of these apps still making money thanks to ads, add-ons and upgrades. The majority of apps in the Google Play store are also free, and a higher percentage than those in the App Store. In case you had any doubts, the mobile app market is hot. If maximizing revenue is a priority for your mobile app, you may want to launch in the Apple App Store. Sensor Tower reports that iOS apps consistently bring in more money than Android apps.
Remember, there are nearly two times the amount of apps in the App Stores and one fifth of those are gaming apps.
In the U. Four out of the top five non-gaming apps for based on worldwide consumer spend were video apps. It is also a popular type of content for subscriptions, so video apps drive a big chunk of mobile revenue.
Exercising is another at-home activity that more consumers have been exploring since the pandemic forced the closure of gyms, sporting fields and rec centres. Looking for a partner to help you drive business value with a strong mobile strategy? Take a minute to schedule a free call with one of our mobile product strategists today!
News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.
This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location.
This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.
This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app? Sign in. Users need to download your app. Users need to use your app.
The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month. Looking for a partner to help you drive business value with a strong mobile strategy? Take a minute to schedule a free call with one of our mobile product strategists today!
Or maybe that the App Store brings in double the revenue of Google Play. Hit us up on Twitter and let us know. MindSea Development Inc. Mobile internet usage is rising while desktop internet usage continues to fall. Mary Meeker According to the Mary Meeker report, the number of hours spent on the internet continues to increase every year, but the split between desktop and mobile is becoming more and more pronounced.
There are currently more than 2. Statista As of June , there were 2. There are nearly 4. Statista As of July , there were 4. On average, more than , new Android apps are released in the Google Play Store every month.
Statista While there are fewer Android apps live on the market today, new Android apps are being published at a rate three times greater than iOS apps see next stat , with more than , new apps being released each month. Consumers downloaded billion apps in —and that number continues to climb. App Annie The number of mobile app downloads each year has been steadily increasing. The average number of apps being downloaded in the U.
Comscore Though global download growth and the amount of time spent in mobile apps are both steadily rising, download growth in the United States is levelling off as shown by App Annie data above. Most users have more than 10 apps installed on their phones. Statista In a survey conducted toward the end of , nearly three-fourths of respondents said that they have at least 11 apps downloaded on their phones not including pre-installed apps.
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