The final logotype was tested exhaustively at various sizes and weights for maximum legibility in all the new digital contexts. To guide usage in screen and print, we developed standards to cover all aspects of the logotype including spacing, clearance rules, product lockups, and redline specifications for in-product treatments. The color proportions convey the full spectrum of the logotype and are sequenced to aid eye movement around the letterform.
The Google dots are a dynamic and perpetually moving state of the logo. We consider these unique, magic moments. A full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation. While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves.
The Google logotype benefits from whitespace between letterforms, but when colors are adjacent—as in the case of the Google G—they optically blend and can result in a darkening and dimming of the original value. We adjusted and pushed the vibrancy of the red, green, and yellow to maintain saturation and pop. In tandem with developing the logotype, we created a custom, geometric sans-serif typeface to complement the logo in product lockups and supporting identity materials.
We call it Product Sans. This allows us to maintain an appropriate level of distinction between the Google logotype and the product name. The character set is complete with numerals, punctuation, accent and alternate characters, fractions, symbols, and supports extended Latin, Greek, and Cyrillic.
Download the type specimen for more detail. Many of our products across Google will be releasing the update, but for most people, the very first experience of the new brand will be through Search. As the design evolved, engineering developed a unique approach for asset generation, version control, and self-service distribution across our code base. Flip Flip horizontal. Flip vertical. Select a shape None. Rounded square. You have reached the icons limit per collection icons.
Save Edit icon. Add to collection. Copy PNG to clipboard. Download PNG. Related tags linkedin logo linkedin logo social network logotype symbol. Premium download Over 5,, icons for 7. Free download You must attribute the author Using it for web? Also, we have collected cool monogram fonts here. There are an abundance of bright and differing choices for complimentary logotype fonts.
We have assembled 30 of the best free logo font choices currently available. Have a look, download the ones you love, and tell us if you've used them for your projects! This is, once again, likely a balance issue. This is one of those rare cases where you know exactly what letters will be displayed, so the designer can balance the letters how they see fit. As this thread points out, the license for Product Sans states:.
Google offers many fonts on open source terms. This is not one of them.
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